Release fifteen-second rehearsal clips that show real work: a fix, a laugh, a triumphant run. Add captions naming players and techniques. Authenticity beats polish for building anticipation, and transparent craft helps new music feel welcoming, curious, and proudly made by reachable humans.
Design program notes for scanning: one-sentence composer bios, plain-language piece descriptions, and exact durations down to the second. Icons for electronics, extended techniques, or audience participation help guests choose focus quickly. A legible map deepens engagement before the first note arrives.
After the concert, share full set lists, a thank-you roll, and a short survey asking which minute lingered longest. Invite mailing list sign-ups for calls, workshops, and premieres. People remember how they were included; keep the door open, warm, and clearly marked.